We are passionate about books. From writing best-selling books to marketing them and creating literature festivals, we have done it all. And we have realized that in a world where book stores are shrinking, the best way to connect readers to their books is by bringing books to the readers rather than the other way round. So Ravi Subramanian, one of India’s best selling thriller authors got together with Sangram Surve and Shalini Bajaj, the marketing brains behind a large number of best selling authors in the country to create Enchantico - a book box only for kids. And our interest is not just in bringing books to your children but taking your children into the captivating world of books and authors. Our mission is to bring back and celebrate the love of reading.
We’ve often heard of the term - Readers will be leaders. And the best time to bring this adage to life is childhood. In an age, when screens rule our life, books bring the dimension of depth much needed for them. Books are about imagination, discovery, knowledge and depth. They introduce kids to characters, help discover places, worlds, perspectives, take them on fantasy rides, imaginative journeys and transform them in ways few sources can. Most parents don’t need to be convinced, that books are great for their kids. The problem for them however is a problem of plenty and also scarcity. There are just too many books to be selected from. And not enough knowledge about where to find them. With shrinking retail spaces being given to books, the new ones just don’t get discovered beyond the immediate area they get released in. And then what about the international ones? You don’t get to see those as easily either, as they don’t make it to the Indian Shores. Where should the newer publishing houses go to make their books known to kids and parents? More often than not, you as a parent pick up books that you notice on the front of the rack or just pick up the most popular one. And the rest just stay undiscovered. Enchantico aims to resolve this discoverability issue.